The Basic Concept a.k.a. TBC is an online pet-centric store that carries a carefully curated, unique selection of global independent brands and designers. TBC is not only meant for our beloved fur babies, but also their doting parents.

Since opening in 2019, we have hand-selected all of our products from the USA, Canada, Korea, Poland, Germany and Australia (and more coming soon!!). We carry independent brands from all over the world. Our team has searched the globe, looking for the highest quality, most durable, stylish products for you and your four-legged family. Each item has also been tested in-house by us for design and comfort, to ensure they are both cute and practical.

Our customers are discerning pet parents who are dissatisfied with the shopping options available out there, and who have longed for a store like TBC to spoil their fur babies with the best of the best. 

Our collection consists of on-trend pet apparel, accessories, pet furniture, toys and gifts. Each item caters to the lifestyle of our beloved fur babies, with styles that are cute, chic, modern and timelessly classic, all at once.

Our company strives to embody the values of diversity and integrity, which we firmly support. We are always on the search for new, unique pet products to offer you and your fluffy friends.

Make sure to visit our site often for fresh offerings, and follow us on Instagram: @thebasicconcept_official for newest arrivals, promotions, customer reviews, and more!

Feel free to shoot us an email at hello@thebasicconcept.com and tell us about your purrfect fur babies!

Woof, Meow & Love,
TBC.